This site is owned and operated by Healthy Eating For Families, Inc. (“HEFF”).  We want to make your experience online satisfying and safe, and your privacy on the Internet is of the utmost importance to us.

Because we gather certain types of information about our users, we feel you should fully understand our policy and the terms and conditions surrounding the capture and use of that information.  This privacy statement discloses what information we gather and how we use it.


HEFF gathers two types of information about users:

  • Information that users provide through optional, voluntary submissions.  These are voluntary submissions to receive our electronic newsletters, to participate in our message boards or forums, to email a friend, and from participation in polls and surveys.
  • Information HEFF gathers through aggregated tracking information derived mainly by tallying page views throughout our sites. This information allows us to better tailor our content to readers’ needs and to help our advertisers and sponsors better understand the demographics of our audience. Under no circumstances does HEFF sell any information about an individual user to a third party.

HEFF Gathers User Information In The Following Processes:

Optional Voluntary Information

We offer the following free services, which require some type of voluntary submission of personal information by users:

  1. Electronic newsletters policy
    We will offer a free electronic newsletter to users.  HEFF gathers the email addresses of users who voluntarily subscribe.  Users may remove themselves from this mailing list by following the link provided in every newsletter that points users to the subscription management page.
  2. Message boards/forums policy
    Users of any of the site’s forums must register in order to post messages, although they need not register to visit the site.  During registration the user is required to supply a username, password and email address.
  3. Polling
    HEFF may offer interactive polls to users so they can easily share their opinions with other users and see what our audience thinks about important issues.  Opinions or other responses to polls are aggregated and are not identifiable to any particular user.
  4. Surveys
    HEFF may occasionally conduct user surveys to better target our content to our audience.  We sometimes share the aggregated demographic information in these surveys with our sponsors, advertisers and partners.  We never share any of this information about specific individuals with any third party.
  5. Children
    Consistent with the Federal Children’s Online Privacy Protection Act of 1998 (COPPA), we will never knowingly request personally identifiable information from anyone under the age of 13 without requesting parental consent.
  6. Usage tracking
    HEFF tracks user traffic patterns throughout our site.  However, we do not correlate this information with data about individual users.  HEFF does break down overall usage statistics according to a user’s domain name, browser type, and MIME type by reading this information from the browser string (information contained in every user’s browser).
    HEFF uses tracking information to determine which areas of our sites users like and don’t like based on traffic to those areas.  We do not track what individual users read, but rather how well each page performs overall.  This helps us continue to build a better service for you.
  7. Cookies
    We may place a text file called a “cookie” in the browser files of your computer.  The cookie itself does not contain Personal Information although it will enable us to relate your use of this site to information that you have specifically and knowingly provided.  The only personal information a cookie can contain is information you supply yourself.  A cookie cannot read data off your hard disk or read cookie files created by other sites.  HEFF uses cookies to track user traffic patterns (as described above).
    You can refuse cookies by turning them off in your browser.  If you’ve set your browser to warn you before accepting cookies, you will receive the warning message with each cookie.  You do not need to have cookies turned on to use this site.  However, you do need cookies to participate actively in message boards, forums, polling and surveys.

Privacy Policy Use

How the information you gather is used if relevant.


HEFF uses any information voluntarily given by our users to enhance their experience on our website, whether to provide interactive or personalized elements on the sites or to better prepare future content based on the interests of our users.

As stated above, we use information that users voluntarily provide in order to send out electronic newsletters and to enable users to participate in polls, surveys, message boards, and forums. We send out newsletters to subscribers on a regular schedule (depending on the newsletter), and occasionally send out special editions when we think subscribers might be particularly interested in something we are doing.  HEFF never shares newsletter mailing lists with any third parties, including advertisers, sponsors or partners.


HEFF gives users options wherever necessary and practical. Such choices include:

  • Opting not to register to receive our electronic newsletters.
  • Opting not to participate in certain interactive areas, which completely alleviates the need to gather any personally identifiable information from our users



By using this site, you consent to the collection and use of this information by HEFF.  If we decide to change our privacy policy, we will post those changes on this page so that you are always aware of what information we collect, how we use it, and under what circumstances we disclose it.